This is a new issue that we have been called on by multiple people to fix in the last week. Your emails may well be going directly into the spam filters of people you are trying to communicate with. Although this may feel like a technical blog, we want you to have the important information.[…]
#ShareTheLove
If nothing else, 2020 has shown the world just how important it is to care for each other. It showed us the necessity of being concerned for each other’s welfare. And most importantly, it taught us just how fragile our local businesses can be, and just how much they contribute to our well being. I[…]
Social Media Audits: Why They Really Matter
Blog is written by AlphaPixel Reach tem member Mikayla Dudek. You’ve probably heard of a social media audit, and you’ve probably been recommended to get one performed for your business, but do you really understand why they are so valuable? A Social Media Audit is composed of several elements, but we’ve outlined a few to[…]
A New Way to Look at a Drip Campaign
Toss a stone into a still pond, and you can watch the resulting waves propagate out from the point of impact until they silently reach the shore. This is how a lot of businesses look at the internet. Specifically, at digital marketing. Every single one of us has a glassy still pond into which we[…]
Stop! Drop What Isn’t Working! Roll Into the Future!
As COVID continues to impact our business and our daily lives, it is becoming more and more essential that your digital marketing efforts are working to boost your business. When this all began in March, many restaurants did not need online ordering systems in place because the vast majority of their clients were dine-in. Now,[…]
7 FREE Things YOU can do NOW to Improve Your Digital Marketing
This article appeared in a recent Chamber of Commerce newsletter and we thought you might find it helpful even if you are not a member of you local chamber. Read through all 7 steps and see how many you can take care of this week. If you need guidance or assistance, please do not hesitate[…]
Change is in the Air — Time for a Digital Marketing Change?
“Autumn asks that we prepare for the future —that we be wise in the ways of garnering and keeping. But it also asks that we learn to let go—to acknowledge the beauty of sparseness.” ~ Bonaro W. Overstreet It is the first day of Fall. Leaves may have already started to change color around you,[…]
Do Not Navigate without a GPS – On the Road or in Digital Marketing
When you are traveling from one place to another, there are multiple ways you can try to navigate to your final destination. You can drive randomly hoping that at some point you’ll end up in the right place but that’s usually not the best strategy. You may encounter traffic, run into special events that have[…]
Is Your Website ADA Compliant or are You at Risk?
The Americans with Disabilities Act (ADA) became law in July 1990 and remains one of the nation’s most comprehensive pieces of civil rights legislation. It prevents discrimination and guarantees that people with disabilities are granted the same opportunities as everyone else in terms of participating in day to day American life. Most of us are[…]
Help Others Out — Leave Them a 5 Star Review
It’s easy to dismiss Google and social media if you don’t consider yourself an on-line business. The problem with that line of thought, however, is that you’re missing out on the digital word of mouth that can occur from your clients who ARE on-line. That’s why so many brick and mortar businesses focus a portion[…]