Should I Use a QR Code for My Business?
Article written by AlphaPixel Reach team member Mindy Hanson. Should I be using QR Codes for my business? If so, how can I use them efficiently and effectively? Think about how people will interact with your QR Code and decide if it will actually be easy and beneficial to them or if you are just
SEO and Keyword Ranking on the Playground
Article written by AlphaPixel Reach team member Mindy Hanson. I tend to see analogies to digital marketing all over the place. Recently I was at a park watching kids play on the merry go round and teeter totter and realized that they reminded me of clients trying to manage SEO and keywords. I know that
What Happened to My Facebook Posts from SEMRush?
Article written by AlphaPixel Reach team member Chris Hanson. Over the past few months, Facebook (now called Meta) has been testing a new Business Manager upgrade that they promise has all sorts of wonderful improvements. Rumor in the industry was that the upgrade would have been completed last night, May 8th, 2022. Interestingly, this morning, many
#ShareTheLove 2022
February is here. That means lots of chocolates, flowers and other Valentine’s Day goodies for your loved ones. We are excited to begin our annual #ShareTheLove campaign and encourage you to support businesses you appreciate with a review on their Google My Business, Yelp, Facebook, or other online platforms. But why are online reviews more
One Message, Many Platforms
Article written by AlphaPixel Reach team member Mindy Hanson. Your time is valuable. When you sit down to write a blog, newsletter or social media, you want the content to reach as many people as possible. Have you considered that the topic you choose to write about can serve multiple purposes and be used for
New Year Digital Marketing Check Up
Article written by AlphaPixel Reach team member Mindy Hanson. The start of a new year is full of new possibilities and opportunities. Resolutions to eat healthier, exercise, get more sleep, and spend time with family are all high on our lists of personal priorities. We buy more produce, join a gym, make a doctor’s appointment
What Makes You Stand Out?
Article written by AlphaPixel Reach team member Mindy Hanson. Today I gave a presentation to a large client group office about ADA Compliance. (Yes, your website has to be ADA Compliant! Want to learn more? Read this blog.) After my presentation, I asked if anyone had questions. One of the gentlemen in the group asked
Apple’s New Privacy Practice and What it Means to You
Article written by AlphaPixel Reach team member Chris Hanson. By now you’ve probably heard about new privacy changes Apple is making, and how they will drastically impact digital advertising and even the whole Internet. There are a lot of opinions being thrown around about the situation, and it’s not a simple situation to explain. We’ll
Protecting Your Brand’s Intellectual Property from Theft and Infringement
Article written by AlphaPixel Reach team member Kelsey Johnson. With the rise of technology in today’s society, digital marketing is, more than ever, at the forefront. As new technology is being adopted by consumers, digital marketing is thriving exponentially. Let’s face it, building a brand is no easy task! It takes hard work, dedication, and
What is the Facebook Distribution Score on My Business Posts?
You may soon see a new datapoint on your Facebook business page. Distribution Score is rolling out for all posts (not just for videos where it has been available for longer) over the last few days so you can probably see it on each recent posting to your business page. According to Facebook, “The Distribution
Stand Out But Not TOOOOO Far Out
Written by AlphaPixel Reach team member Mikayla Dudek. Creative and out of the box is okay but only if it fits your message and brand. The family whose patriarch brought us the Nintendo game console have a very creative site! https://y-n10.com/ Websites: How Out of the Box is Too Out of the Box? Today, websites
When it Comes to Followers, Think Quality Over Quantity
Written by AlphaPixel Reach team member Mikayla Dudek. In today’s world, one that seems to revolve more and more around social media as time goes on, it’s easy to get caught up in what our social media says about us online- and more often than not this means focusing heavily on the number of followers
Is New Technology Making Your Email Go to Spam?
This is a new issue that we have been called on by multiple people to fix in the last week. Your emails may well be going directly into the spam filters of people you are trying to communicate with. Although this may feel like a technical blog, we want you to have the important information.
#ShareTheLove
If nothing else, 2020 has shown the world just how important it is to care for each other. It showed us the necessity of being concerned for each other’s welfare. And most importantly, it taught us just how fragile our local businesses can be, and just how much they contribute to our well being. I
You Get What You Pay For – Discount Web Hosting
You are currently happy with your website host because they only charge you a few dollars a month. Great! You save money and we all want to do that in business. But, what is it REALLY costing you? Although many of the economy hosts are fairly reliable they are known to be quite slow. This
Social Media Audits: Why They Really Matter
Blog is written by AlphaPixel Reach tem member Mikayla Dudek. You’ve probably heard of a social media audit, and you’ve probably been recommended to get one performed for your business, but do you really understand why they are so valuable? A Social Media Audit is composed of several elements, but we’ve outlined a few to
A New Way to Look at a Drip Campaign
Toss a stone into a still pond, and you can watch the resulting waves propagate out from the point of impact until they silently reach the shore. This is how a lot of businesses look at the internet. Specifically, at digital marketing. Every single one of us has a glassy still pond into which we
Stop! Drop What Isn’t Working! Roll Into the Future!
As COVID continues to impact our business and our daily lives, it is becoming more and more essential that your digital marketing efforts are working to boost your business. When this all began in March, many restaurants did not need online ordering systems in place because the vast majority of their clients were dine-in. Now,
7 FREE Things YOU can do NOW to Improve Your Digital Marketing
This article appeared in a recent Chamber of Commerce newsletter and we thought you might find it helpful even if you are not a member of you local chamber. Read through all 7 steps and see how many you can take care of this week. If you need guidance or assistance, please do not hesitate
Change is in the Air — Time for a Digital Marketing Change?
“Autumn asks that we prepare for the future —that we be wise in the ways of garnering and keeping. But it also asks that we learn to let go—to acknowledge the beauty of sparseness.” ~ Bonaro W. Overstreet It is the first day of Fall. Leaves may have already started to change color around you,
Do Not Navigate without a GPS – On the Road or in Digital Marketing
When you are traveling from one place to another, there are multiple ways you can try to navigate to your final destination. You can drive randomly hoping that at some point you’ll end up in the right place but that’s usually not the best strategy. You may encounter traffic, run into special events that have
Is Your Website ADA Compliant or are You at Risk?
The Americans with Disabilities Act (ADA) became law in July 1990 and remains one of the nation’s most comprehensive pieces of civil rights legislation. It prevents discrimination and guarantees that people with disabilities are granted the same opportunities as everyone else in terms of participating in day to day American life. Most of us are
Help Others Out — Leave Them a 5 Star Review
It’s easy to dismiss Google and social media if you don’t consider yourself an on-line business. The problem with that line of thought, however, is that you’re missing out on the digital word of mouth that can occur from your clients who ARE on-line. That’s why so many brick and mortar businesses focus a portion
Be Heard Over All the Noise
Right now, everywhere you look, there is a firehose of information streaming at you. Television, radio, newspapers, and the Internet are all awash with news and updates and warnings and, unfortunately, hoaxes. But the fact remains that, as a business, it is of the utmost importance that you maintain an up to date source of