Apple’s New Privacy Practice and What it Means to You
Article written by AlphaPixel Reach team member Chris Hanson. By now you’ve probably heard about new privacy changes Apple is making, and how they will drastically impact digital advertising and even the whole Internet. There are a lot of opinions being thrown around about the situation, and it’s not a simple situation to explain. We’ll
Protecting Your Brand’s Intellectual Property from Theft and Infringement
Article written by AlphaPixel Reach team member Kelsey Johnson. With the rise of technology in today’s society, digital marketing is, more than ever, at the forefront. As new technology is being adopted by consumers, digital marketing is thriving exponentially. Let’s face it, building a brand is no easy task! It takes hard work, dedication, and
What is the Facebook Distribution Score on My Business Posts?
You may soon see a new datapoint on your Facebook business page. Distribution Score is rolling out for all posts (not just for videos where it has been available for longer) over the last few days so you can probably see it on each recent posting to your business page. According to Facebook, “The Distribution
Stand Out But Not TOOOOO Far Out
Written by AlphaPixel Reach team member Mikayla Dudek. Creative and out of the box is okay but only if it fits your message and brand. The family whose patriarch brought us the Nintendo game console have a very creative site! https://y-n10.com/ Websites: How Out of the Box is Too Out of the Box? Today, websites
When it Comes to Followers, Think Quality Over Quantity
Written by AlphaPixel Reach team member Mikayla Dudek. In today’s world, one that seems to revolve more and more around social media as time goes on, it’s easy to get caught up in what our social media says about us online- and more often than not this means focusing heavily on the number of followers
Is New Technology Making Your Email Go to Spam?
This is a new issue that we have been called on by multiple people to fix in the last week. Your emails may well be going directly into the spam filters of people you are trying to communicate with. Although this may feel like a technical blog, we want you to have the important information.
#ShareTheLove
If nothing else, 2020 has shown the world just how important it is to care for each other. It showed us the necessity of being concerned for each other’s welfare. And most importantly, it taught us just how fragile our local businesses can be, and just how much they contribute to our well being. I
You Get What You Pay For – Discount Web Hosting
You are currently happy with your website host because they only charge you a few dollars a month. Great! You save money and we all want to do that in business. But, what is it REALLY costing you? Although many of the economy hosts are fairly reliable they are known to be quite slow. This
Social Media Audits: Why They Really Matter
Blog is written by AlphaPixel Reach tem member Mikayla Dudek. You’ve probably heard of a social media audit, and you’ve probably been recommended to get one performed for your business, but do you really understand why they are so valuable? A Social Media Audit is composed of several elements, but we’ve outlined a few to
A New Way to Look at a Drip Campaign
Toss a stone into a still pond, and you can watch the resulting waves propagate out from the point of impact until they silently reach the shore. This is how a lot of businesses look at the internet. Specifically, at digital marketing. Every single one of us has a glassy still pond into which we
Stop! Drop What Isn’t Working! Roll Into the Future!
As COVID continues to impact our business and our daily lives, it is becoming more and more essential that your digital marketing efforts are working to boost your business. When this all began in March, many restaurants did not need online ordering systems in place because the vast majority of their clients were dine-in. Now,
7 FREE Things YOU can do NOW to Improve Your Digital Marketing
This article appeared in a recent Chamber of Commerce newsletter and we thought you might find it helpful even if you are not a member of you local chamber. Read through all 7 steps and see how many you can take care of this week. If you need guidance or assistance, please do not hesitate
Change is in the Air — Time for a Digital Marketing Change?
“Autumn asks that we prepare for the future —that we be wise in the ways of garnering and keeping. But it also asks that we learn to let go—to acknowledge the beauty of sparseness.” ~ Bonaro W. Overstreet It is the first day of Fall. Leaves may have already started to change color around you,
Do Not Navigate without a GPS – On the Road or in Digital Marketing
When you are traveling from one place to another, there are multiple ways you can try to navigate to your final destination. You can drive randomly hoping that at some point you’ll end up in the right place but that’s usually not the best strategy. You may encounter traffic, run into special events that have
Is Your Website ADA Compliant or are You at Risk?
The Americans with Disabilities Act (ADA) became law in July 1990 and remains one of the nation’s most comprehensive pieces of civil rights legislation. It prevents discrimination and guarantees that people with disabilities are granted the same opportunities as everyone else in terms of participating in day to day American life. Most of us are
Help Others Out — Leave Them a 5 Star Review
It’s easy to dismiss Google and social media if you don’t consider yourself an on-line business. The problem with that line of thought, however, is that you’re missing out on the digital word of mouth that can occur from your clients who ARE on-line. That’s why so many brick and mortar businesses focus a portion
Be Heard Over All the Noise
Right now, everywhere you look, there is a firehose of information streaming at you. Television, radio, newspapers, and the Internet are all awash with news and updates and warnings and, unfortunately, hoaxes. But the fact remains that, as a business, it is of the utmost importance that you maintain an up to date source of
Venti Digital Marketing Menu
This blog was inspired by a conversation with a barista at Fluid Coffee Bar in Denver. If you go by, let them know I sent you. Everyone loves to go to their local coffee shop and order a coffee, just the way they want it. Digital Marketing is similar to a coffee order. Do you
SCAM – Link Farms do NOT Bring You Clients
We wanted to share an email a client received recently. We felt it was important to bring it to the attention of our clients, friends and followers, because it’s like so many other “too good to be true” emails and offers that are out there. You know, those things that people desperately want to be
Business Growth Planning for 2020
Happy 2020! I am not big on New Years Resolutions for myself but I do like to set goals for my business for each year. This morning at the Conifer Chamber of Commerce meeting, President Jodi Dolph gave a presentation about growing your business. She talked about how you have to really think and plan
What is Digital Marketing? Presentation for Conifer Chamber of Commerce
AlphaPixel Reach works with small to medium businesses ad non-profits to enhance their digital marketing and expand their Reach. Thank you to the Conifer Area Chamber of Commerce for inviting us to present at their October breakfast meeting. The slideshow here is from the quick overview talk Mindy Hanson gave at the meeting. We look forward
How is Digital Marketing Like the Autumn Landscape?
It is autumn. That means the leaves are changing, the temperatures are cooler, the holidays are approaching faster than we may want to admit and soon the snow will be flying. But what does the autumn mean to your business? For some of you, business will soon increase with holiday shoppers. For others, things may
What is Facebook for Business? Evergreen Chamber of Commerce Presentation
Thank you to the Evergreen Chamber of Commerce for inviting us to present at their September breakfast meeting. The slideshow here is from the talk Mindy Hanson gave at the meeting. Please feel free to contact us for a free consultation on your business’ digital marketing.
Tuesday Tip, April 9, 2019
Don’t “fall” for the sales pitch from a big agency. Work with a smaller firm who takes the time to get to know you and create custom content for your business.