Social Media Audits: Why They Really Matter
You’ve probably heard of a social media audit, and you’ve probably been recommended to get one performed for your business, but do you really understand why they are so valuable? A Social Media Audit is composed of several elements, but we’ve outlined a few to help you start understanding just how beneficial they can be
A New Way to Look at a Drip Campaign
Toss a stone into a still pond, and you can watch the resulting waves propagate out from the point of impact until they silently reach the shore. This is how a lot of businesses look at the internet. Specifically, at digital marketing. Every single one of us has a glassy still pond into which we
Stop! Drop What Isn’t Working! Roll Into the Future!
As COVID continues to impact our business and our daily lives, it is becoming more and more essential that your digital marketing efforts are working to boost your business. When this all began in March, many restaurants did not need online ordering systems in place because the vast majority of their clients were dine-in. Now,
7 FREE Things YOU can do NOW to Improve Your Digital Marketing
This article appeared in a recent Chamber of Commerce newsletter and we thought you might find it helpful even if you are not a member of you local chamber. Read through all 7 steps and see how many you can take care of this week. If you need guidance or assistance, please do not hesitate
Change is in the Air — Time for a Digital Marketing Change?
“Autumn asks that we prepare for the future —that we be wise in the ways of garnering and keeping. But it also asks that we learn to let go—to acknowledge the beauty of sparseness.” ~ Bonaro W. Overstreet It is the first day of Fall. Leaves may have already started to change color around you,
Do Not Navigate without a GPS – On the Road or in Digital Marketing
When you are traveling from one place to another, there are multiple ways you can try to navigate to your final destination. You can drive randomly hoping that at some point you’ll end up in the right place but that’s usually not the best strategy. You may encounter traffic, run into special events that have
Is Your Website ADA Compliant or are You at Risk?
The Americans with Disabilities Act (ADA) became law in July 1990 and remains one of the nation’s most comprehensive pieces of civil rights legislation. It prevents discrimination and guarantees that people with disabilities are granted the same opportunities as everyone else in terms of participating in day to day American life. Most of us are
Help Others Out — Leave Them a 5 Star Review
It’s easy to dismiss Google and social media if you don’t consider yourself an on-line business. The problem with that line of thought, however, is that you’re missing out on the digital word of mouth that can occur from your clients who ARE on-line. That’s why so many brick and mortar businesses focus a portion
Be Heard Over All the Noise
Right now, everywhere you look, there is a firehose of information streaming at you. Television, radio, newspapers, and the Internet are all awash with news and updates and warnings and, unfortunately, hoaxes. But the fact remains that, as a business, it is of the utmost importance that you maintain an up to date source of
Venti Digital Marketing Menu
This blog was inspired by a conversation with a barista at Fluid Coffee Bar in Denver. If you go by, let them know I sent you. Everyone loves to go to their local coffee shop and order a coffee, just the way they want it. Digital Marketing is similar to a coffee order. Do you
SCAM – Link Farms do NOT Bring You Clients
We wanted to share an email a client received recently. We felt it was important to bring it to the attention of our clients, friends and followers, because it’s like so many other “too good to be true” emails and offers that are out there. You know, those things that people desperately want to be
Business Growth Planning for 2020
Happy 2020! I am not big on New Years Resolutions for myself but I do like to set goals for my business for each year. This morning at the Conifer Chamber of Commerce meeting, President Jodi Dolph gave a presentation about growing your business. She talked about how you have to really think and plan
What is Digital Marketing? Presentation for Conifer Chamber of Commerce
AlphaPixel Reach works with small to medium businesses ad non-profits to enhance their digital marketing and expand their Reach. Thank you to the Conifer Area Chamber of Commerce for inviting us to present at their October breakfast meeting. The slideshow here is from the quick overview talk Mindy Hanson gave at the meeting. We look forward
How is Digital Marketing Like the Autumn Landscape?
It is autumn. That means the leaves are changing, the temperatures are cooler, the holidays are approaching faster than we may want to admit and soon the snow will be flying. But what does the autumn mean to your business? For some of you, business will soon increase with holiday shoppers. For others, things may
What is Facebook for Business? Evergreen Chamber of Commerce Presentation
Thank you to the Evergreen Chamber of Commerce for inviting us to present at their September breakfast meeting. The slideshow here is from the talk Mindy Hanson gave at the meeting. Please feel free to contact us for a free consultation on your business’ digital marketing.
Tuesday Tip, April 9, 2019
Don’t “fall” for the sales pitch from a big agency. Work with a smaller firm who takes the time to get to know you and create custom content for your business.
Tuesday Tip, March 26, 2019
Let your digital marketing blossom this spring. New and fresh ideas are all around you! #TuesdayTip
2nd Annual Share the Love Campaign
One of the more popular meme themes of 2018 was taking ANY problem and having a 40-something year old woman named Karen demand to speak to a manager about it. That really got me to thinking about how people rarely, if ever, demand to speak to a manager when something GOOD happens. The same is
Organic Isn’t Just For Groceries Anymore
One of the hardest things to do, especially when your business is just starting out, is to build your online credibility. These days, people seem to only speak up when they are unhappy, so the only time managers get called over, or reviews get written is when someone has a complaint. Getting your happy clients
What Can You Learn from Website Analytics?
In the early days of the internet, when “Under Construction” gifs and the < blink > tag were in full use, at the bottom of most web pages you could find the earliest form of website analytics: The Hit Counter. This simply counted how many times the page was loaded by anyone. With the
How Large is Your Pebble? How Far Reaching is Your Ripple?
As young children we each dropped pebbles into water and watched the concentric circles work their way out. Growing larger and larger. Maybe the pebble would make a twig move or give a water bug a short ride. Maybe the rock would be large enough that when you dropped it in, it splashed you and
Remotely Speaking
There was a time in my career when I was working with a group spread out between seven offices in five countries. Even the small team I managed sat in two corporate offices and two home offices. So even on those days when I went in and sat at my assigned desk, I was pretty
Tuesday Tip, August 21, 2018
How can your newsletter reach a wider audience, save you money on postage and printing and be greener all at once? Find out in today’s Tuesday tip. Tuesday Tip from AlphaPixel Reach How can your newsletter reach a wider audience, save you money on postage and printing and be greener all at once? Find out
Following Your Navigational Charts and Avoiding the Dangerous Winds of Scope Creep
During the early 1620s, the King of Sweden started a war with Poland-Lithuania. He commissioned a ship that would become the flagship of his navy, the Vasa, which was to be one of the most powerfully armed vessels in the world. While the King was away at war, the keel was laid, and modern mythology