Business owners and managers have to capture the attention of their potential and current clients efficiently. You need to tell people what you are doing, how you are doing it and why you are the best option for them. Success is no longer dependent on mass mailings of postcards to entire mailing lists. There are other, faster, more successful, less expensive and broader reaching techniques that technology has presented to us. Having a diverse strategy can mean the difference between a successful campaign and one that does not perform as you intended.

A well designed social media campaign is an excellent way to do this in our technology-filled world. We can help you with a wide variety of messaging including

  • Brand or organizational awareness
  • Product or service introduction
  • Special offerings or sales
  • Reputation development

If just one follower shares your message on their Facebook page, people who have never heard of your company now know that you exist and that their friend thinks highly enough of you to share your message. This is an essentially an extremely inexpensive way for you to get your message out to a broader audience. After all, how many people do you know who pass along a solicitation letter or event invitation that arrives in the mailbox? You can also post your message to appropriate Facebook Groups to reach people who may have never heard of your business but have applicable interests or be in your service area.

eBlasts and email campaigns can successfully deliver information to individuals on your mailing list. Sending regular messages along with special announcements can provide more detailed information than is deliverable through social media. Including topical information, even if not about your offerings directly, makes eBlasts and emails informational to the recipient, increase your perceived expertise and engage your readers.

Websites are an absolutely critical element for any business. We can provide anything from a very simple web page with information to a more advanced site with sales or booking options, imagery, event registration and beyond. We are only limited by our joint imaginations. Your story is what brings the organization to life for clients so having a visually appealing and approachable site is crucial to your success.

Outreach is the collection of all the campaigns you have in place to tell your community about who you are and what you offer. This can include a designed social media campaign, email and eBlasts, a website, public events or mailings. Having a consistent message and voice through all of this helps your audience understand and embrace your message.

Reach out to us and let’s talk about how we can help you make a bigger statement today and in the future.